Summary:

For this project, I transformed a data-heavy travel loyalty report into a clear, visually compelling publication for both B2B and industry media audiences. Working from a detailed Word document, I distilled complex findings into an on-brand, easy-to-navigate format that balanced clean layouts with bold callouts, charts, and thematic iconography. The final design spotlighted shifting consumer behaviors, loyalty program challenges, and the growing appeal of flexible currencies and cruise rewards, delivering a polished, cohesive piece that elevated arrivia’s thought leadership and brand presence.

Supporting assets include a blog thumbnail, gated landing page and organic social.