Emerj360 Brand Identity
Summary
This project began with a clear challenge from Trust Point Inc., a wealth management and trust company. The goal was to develop an extension of their brand that could expand access to financial and retirement planning services for individuals with over $50,000 in investable assets. Through focused research and concept development, that vision evolved into Emerj360.
I led the creation of the full brand identity, aiming to build a modern, approachable presence that could stand on its own while remaining aligned with Trust Point’s core values. Emerj360 launched in 2021 to a strong reception and provided Trust Point with an effective platform to reach a broader audience seeking long term financial guidance.
Below is a collection of assets created for the Emerj360 launch. In order of appearance, you will see stationary, branded swag, social media, printed and digital marketing materials, and email campaigns.
